Portfolio: British Youth Music Theatre

BYMT underwent a rebranding that refocused its priorities. It wanted to be proudly northern, and subtly move away from its London roots.

With that came a fresh dynamic that was bursting to be seen and communicated.

I teamed up with talented web designers Matt Saunders and Nick Pomeroy to provide key messages, web copy and a deep dive into a restructured site, putting its audience first.

What a look! We wanted a website you couldn't look away from. Powerful words, brilliant design and a stock of high end client photography meant this project was always going to deliver.

BYMT's primary audience is just 11 years old at their youngest. Appealing to a generation used to the pace of TikTok culture and short attention spans, copy and visuals had to create instant appeal.

Key messages

To land on copy that fit every stakeholder's needs, the BYMT team provided insights at every stage - both within the project and throughout their other developments, giving them opportunity to feedback and reflect on growing needs and opinions.

Events and leadership groups provided the opportunity for young people to create a focus group, directly feeding into the copy's tone, length and use of key messages.

I absolutely loved working on this project - directly because of the dedication in the BYMT team. Working with people who live and breathe what they do makes such a difference in conveying authentic energy, dedication and ambition.

Looking for fresh copy for your organisation's website, or copy for a rebrand? One page projects start from £300, and a range of design services are available from landing pages to websites with large storage needs.

Get in touch for details.